Compass Academy

Creating an online information platform for a cutting edge charter school model.

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challenge

Compass Academy, a 6th to 8th grade charter school for under-served students in southwest Denver, was looking to expand to a full high school. In order to attract external stakeholders to their new program, the school needed a way to share the "Compass Points" school model in one easy-to-use and compelling package.

Compass Academy

outcome

Desklight worked with stakeholders to develop a content strategy from which was built an interactive online tool comprised of a digital brochure and digital content templates. This tool was designed in such a way that the Compass team could revise as they led up towards the high school's launch.

DIGITAL BROCHURE

Desklight developed a custom Wordpress site with replicable page templates for each of the school model's core components and an appendix for all of Compass Academy's supporting documents. The back-end was optimized for easy hand-off.

DOCUMENT TEMPLATES

To accommodate information too detailed for the website itself, Desklight created fully-editable, branded document templates in Google Suite for the Compass team to continue to expand their digital content.

Content Strategy

Desklight worked closely with key stakeholders to hone in on key messages and information architecture for the Compass Points model.

Share Knowledge

Outcome

The team at Compass Academy now has the tools they need to generate interest in the Compass Points learning model among potential funders, school administrators, and teachers. With full ownership of the site and supporting documents, the Compass team is in complete control. Empowering educators to be their own advocates. It’s what we do.

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