FWD.US

Supporting undocumented individuals in their entrepreneurial learning journey.

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challenge

Entrepreneurship is a daunting task, especially when one is facing the complex legal landscape of undocumented status. We partnered with FWD.US and Immigrants Rising to create a virtual learning hub that helps undocumented entrepreneurs and independent contractors understand the steps they need to take and the resources available to them.

FWD.US

process

Curriculum Design

Starting with a comprehensive curricular audit and curation of Immigrants Rising’s existing materials, we developed a well-rounded, self-guided curriculum that covered the entrepreneur’s journey from conception to filing taxes. We then built this curriculum into an online learning hub with multimedia content and interactive worksheets that allow users to develop and save their business plans as they work through each topic.

Art Direction

Our team also designed a unique brand and illustration library that promoted diverse heritage and showcased undocumented entrepreneurs who have made their hustle into a career.

Our full contributions included:

  • Primary and secondary research
  • Data synthesis and insight findings
  • Curriculum design
  • Design strategies
  • Website design
  • Brand design
  • Illustration and video
  • User testing

Empower Individuals

Outcome

The UndocuHustle site launched with immediate success, with over 400 registered users in the first three months. The Immigrants Rising team is already positioning this online learning hub as a core part of their entrepreneurship services.

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