The Northwestern University Master of Science in Communication (MSC) program teaches inspired professionals to refine their leadership skills through coursework steeped in collaboration, managing complexity, and producing elegant communication. Due to the impact of COVID-19 on travel, MSC is now unable to host its in-person experience day, and asked Desklight to bring this recruitment tool to a digital platform.
PrototypingUsing insights from design research, our team prototyped six digital engagement pathways to simulate the program experience. |
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ResearchUsing insights from design research, our team prototyped six digital engagement pathways to simulate the program experience. |
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Using these insights, the team produced a sleek high design microsite using stories, work samples, and testimonials to demonstrate the value and feel of the MSC program.
Desklight designs transformative learning experiences by partnering with organizational and institutional leaders.
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