Northwestern University

Helping a higher ed giant recruit virtually through COVID complexity.

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challenge

The Northwestern University Master of Science in Communication (MSC) program teaches inspired professionals to refine their leadership skills through coursework steeped in collaboration, managing complexity, and producing elegant communication. Due to the impact of COVID-19, MSC became unable to host its in-person experience day, so they asked Desklight to bring this recruitment tool to a digital platform.

Northwestern University

outcome

Our task was to design a virtual experience that conveyed the hallmarks and feel of the MSC program beyond what was available on the program’s existing site.

Prototyping

Using insights from design research, our team prototyped six digital engagement pathways to simulate the program experience.

Research

Using insights from design research, our team prototyped six digital engagement pathways to simulate the program experience.

The end result was a reimagining of the virtual experience day with a focus on storytelling and a learner-centered review of the program’s various components.

Inspire progress

Outcome

Using these insights, the team produced a sleek high design microsite using stories, work samples, and testimonials to demonstrate the value and feel of the MSC program.

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