Smithsonian Affiliations, a division of the Smithsonian Institution that establishes long-term partnerships with museums and educational and cultural organizations, was looking to better articulate its value to attract and support high-caliber Affiliates.
Smithsonian Affiliations invited Desklight to build an engaging, accessible digital learning hub within their site to help entice and inform prospective Affiliates about the opportunities of affiliating with the Institution and supporting applicants through the process.
Through a truly collaborative and innovation-forward partnership, Desklight helped the Affiliations leadership realize their vision by engaging prospective Affiliates in ways that encourage curiosity and learning. With ongoing input and guidance from current Affiliates and the exceptional Affiliations National Outreach Managers, we ensured that key stakeholder needs and motivations were core to our strategies and designs. Desklight led and guided the full design process, from early exploratory research to learning and content strategies to implementation of final designs.
Our Contributions Included: