Techstars supports many of the world’s best entrepreneurs by providing them access to capital, mentoring, customers, talent, and helping them choose the right infrastructure.
The Challenge
Techstars was looking for a way to get its educational offerings organized, accessible, and understandable to all its audiences, allowing them to share their findings on a global scale.
The Process
Desklight worked hand-in-hand with the Techstars ID team to develop an attention-grabbing online learning tool called the Techstars Entrepreneur’s Toolkit. This Toolkit included curated video lessons direct from expert mentors in Techstars’ educational branch that provided compelling educational material around entrepreneurship. It also included interactive worksheets, available both online and offline, that allow users to follow up on the video lessons with practical exercises.
Solution
Internal stakeholders at Techstars were excited to see innovations come to the market, problems disappear, and people’s dreams and hard work become reality. Intentionally designed as an ever-growing toolkit, this new asset provided Techstars with a framework for expanded offerings, including resources for additional audiences like their mentors.
