Techstars, the worldwide network that helps entrepreneurs succeed, needed a way to get its educational offerings organized, accessible, and understandable to all its audiences from Startup Weekend participants to accelerator participants world-wide.
Desklight worked with Techstars to develop an online learning tool called the Techstars Entrepreneur’s Toolkit. The site contains video lessons direct from expert mentors in Techstars’ educational branch, with interactive worksheets that function both online and offline.
Tone of voice development
Openly available microsite toolkit
Testing to get user feedback
Desklight curated video content from Techstars’ expert mentors to create compelling educational materials around entrepreneurship.
Desklight built out interactive worksheets that allow users to follow up on the video lessons with practical exercises.
Internal stakeholders at Techstars are calling this new Entrepreneur’s Toolkit a “labor of love” and with good reason — the heart behind this brand gets genuinely excited to see innovations come to the market, to see problems go away, and to see people’s dreams and hard work become reality. Intentionally designed as an ever-growing toolkit, this provides a framework for expanded offerings, including resources for additional Techstars audiences like their mentors. Look for additional topics to be added throughout the year and for more great startups coming out of this benefit organization.