Techstars supports entrepreneurs around the world through access to capital, mentorship, networks, and practical expertise. With a deep library of knowledge about what helps founders succeed, Techstars partnered with Desklight to make that expertise more accessible to entrepreneurs everywhere.
The Challenge
Techstars had valuable educational content and access to experienced mentors, but that knowledge needed to be organized into a learning experience that entrepreneurs could easily navigate and apply.
The opportunity was to transform existing expertise into a practical resource that could extend beyond individual programs and reach entrepreneurs at scale.
What We Uncovered
Entrepreneurs did not simply need more information. They needed clear, practical guidance they could access at the moment they needed it and immediately put to work.
That meant designing learning around the real questions founders face and pairing expert knowledge with opportunities to reflect, practice, and take action.
How We Worked
Desklight partnered closely with the Techstars team to organize and translate its entrepreneurial expertise into the Techstars Entrepreneur’s Toolkit.
We curated expert video lessons, structured content around key entrepreneurial topics, and created interactive worksheets that helped founders apply what they were learning directly to their businesses.
The experience was designed to work as an expanding learning ecosystem, giving Techstars a flexible foundation that could grow alongside its audiences and offerings.
What Changed
The Techstars Entrepreneur’s Toolkit transformed organizational knowledge into an accessible learning resource that entrepreneurs could use wherever they were in their journey.
More than a collection of content, the Toolkit gave Techstars a scalable framework for sharing its expertise, supporting entrepreneurs beyond individual programs, and expanding learning to additional audiences over time.
Capabilities
Learning Strategy • Content Strategy • Learning Experience Design • Content Curation • Applied Learning • Digital Learning Design
