The alumni network from the world-renown Booth School of Business at the University of Chicago is an affiliation of business leaders who are driven, wildly intelligent, highly capable, and committed to making the world a better place. Supplying these alumni with academically-rigorous resources and connection opportunities is the Rustandy Center for Social Sector Innovation, a research and resource center within Booth. Seeing an opportunity to better engage with and support their alumni in their efforts to add value to nonprofits they reached out to Desklight to help them better understand their audience and to design new ways to connect their alumni with powerful resources.