The alumni network from the world-renowned Booth School of Business at the University of Chicago is an affiliation of business leaders who are driven, wildly intelligent, accomplished, and committed to making the world a better place. The Rustady Center for Social Sector Innovation, a research and resource center within Booth, supplied these alumni with academically-rigorous resources and connection opportunities. Seeing an opportunity to better engage with and support their alumni in their efforts to add value to nonprofits, The Rustady Center reached out to Desklight to help them better understand their audience and to design new ways to connect their alumni with powerful resources.