YMCA of the USA asked Desklight to propose an innovation process design scope of work that would lead this organization’s 300,000 employees and volunteers to an empowered and activated movement for Ys across the country. The goal was to create and scale programs, services, and systems model innovations that empower stakeholders to use experiments and share their learnings throughout the organization.
Desklight designed a virtual and on-site experience plan with the Y’s strategy and innovation leadership team to gain traction on the work to-date, orient the national team to the discovery work, and document new team roles and responsibilities. With Desklight’s facilitation and insights, the team was able to ground their understanding in an audit of all relevant historical knowledge about this and previous innovation endeavors, conduct additional discovery work, develop personas from the research, and synthesize findings into a collaborative point-of-view that addressed operational realities and provided in-roads for staff agency, autonomy, collaboration, and ideation.
Desklight continued working with the team virtually over the course of the next two months to build on the discovery work and personas from the on-site, co-build the innovation roadmap, and design the field guide to sustain the work. With the roadmap in hand, the team was equipped to advocate for and demonstrate innovation in their respective locations across the nation while tracking impact. Desklight finalized the prototyped roadmap for testing to document user needs, how innovation might be developed, and how innovation could be shared and communicated across the movement. The final innovation roadmap was integrated into Y-USA’s methods and activities for capacity building.
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